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A promising future for Cornwall

Tuesday, April 8, 2014
4:12 PM

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Tourism is a billion pound industry in Cornwall, making up almost a quarter of the county’s economy. Over 4 million people a year visit the area, attracted by the beautiful beaches, amazing surf, stunning countryside and temperate climate.

January and February’s bad weather was a slight setback, and with the railway line at Dawlish being damaged it was feared that tourism would suffer. Nevertheless, Malcolm Bell, head of VisitCornwall, stated that 94% of visitors travel by road and air so are not affected.

Repairs to the railway line are well underway and should be completed by the beginning of the Easter holidays, minimising disruption to the county’s tourism industry during one of its peak times.

Despite the challenges, there is a light at the end of the tunnel for Cornish tourism. Experts give 3-1 odds that temperatures will soar to record highs this summer, thanks to the Pacific Ocean’s El Niño phenomenon. The tropical temperatures will see visitors flocking to Cornwall’s outstanding selection of award-winning beaches to enjoy a refreshing dip as respite from the heat.

What’s more, there are big plans to boost cultural tourism and to unite businesses and attractions. A £340,031 award from Arts Council England will be used to raise awareness of Cornish arts and culture and encourage even more visitors to make the most of what’s on offer. Malcolm Bell said “Tourism and culture are strong partners with significant potential to develop a powerful collaboration between the sectors to improve and broaden the appeal of Cornwall to a wider range of visitors, especially out of the main holiday season.”

Individual businesses, too, are investing in the county’s future. James Morris, Managing Director of Holidaycottages.co.uk says: “Our Cornish cottages represent over a third of our UK wide portfolio of in excess of 1,800 properties. Our customers took over 13,000 holidays in Cornwall in 2013 and figures look promising for the future. We are keen to expand our range to meet customer demand and to help owners achieve their property’s full potential.”

The company’s Cornish Property Manager Althea Hancock says: “The key to a successful holiday let is exposure. Owners partnering with Holidaycottages.co.uk benefit from promotional activity across our whole range of marketing platforms, including our websites, brochures, social media and advertising campaigns.”

“We have a team of over 90 people working behind the scenes to ensure that properties within our portfolio perform as best they can, and that customers and owners receive the highest level of service.”

Their standards of customer service have been recognised by independent review company Feefo, who honoured them with a Gold Trusted Merchant Award for achieving a 98% overall customer feedback score. The holiday company receive over 4 million visitors to their site annually and this figure is increasing year on year.

Their Cornish portfolio encompasses a whole range of properties, from stunning barn conversions and cosy cottages, to apartments and houses with incredible coastal and countryside views. They are looking to welcome owners of any style and size of property in Cornwall in order to cater for the needs of all customers.

James Morris says: “As an owner with Holidaycottages.co.uk you will be partnered with a personal property manager who will inspect your cottage and always be available to answer any queries you may have. You’ll receive payments in advance and 24/7 access to a bespoke owner account online to keep you up to date with everything regarding your property.”

The company’s personal and professional approach has helped them to build up an extensive base of returning customers.

Debbie Mckenzie, Reservations Consultant says: “Our customers enjoy the individual service they receive from people who really know the property and the Cornwall area. We’re looking forward to meeting the needs of even more customers as we expand our collection of properties.”

If you are an owner of a holiday property in Cornwall looking for representation, contact Holidaycottages.co.uk’s friendly property team on 01237 459 908 to arrange a free appraisal

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