World's first living billboard made entirely of British flowers

PUBLISHED: 10:12 26 August 2011 | UPDATED: 12:05 28 February 2013

World's first living billboard made entirely of British flowers

World's first living billboard made entirely of British flowers

Shoppers in London were treated to quite a sight today, as a billboard made entirely of living flowers was revealed outside the Westfield Shopping Centre...

Blooming Lovely!



Banrock Station creates the worlds first living billboard made entirely of British flowers in support of Natural England



Shoppers in London were treated to quite a sight today, as a billboard made entirely of living flowers was revealed outside the Westfield Shopping Centre.



The interactive board has been created by environmentally- focused wine brand Banrock Station to mark the launch of their new special edition wines, proceeds of which will help Banrock Station work with Natural England to preserve 2,100 acres of British wildflower meadows. The billboard, made up of over 800 native British plants and from 14 different species took over two months to grow and more than 12 hours to install.



Depicting a bottle of wine pouring out a fountain of flora; the sun, butterflies and bees have all been intricately detailed using a variety of beautiful blooms. An interactive pump features as part of the installation, allowing passers-by to adopt the brands ethos of giving nature a helping hand by watering the flowers to help them grow.



The hope is that the board will highlight the crucial role wildflowers play in the eco system, providing the nectar and pollen needed by vital wildlife to prosper and in turn pollinate up to one third of the food we eat.



The brand specifically supports causes that give something back to the earth and has backed almost 100 environmental projects since 1994. Through these special edition wines, Banrock Station is giving 30,000 to Natural England who will use the funds on their National Nature Reserves to help protect and enhance wildflower meadows across Britain.



Simon Huguet, Principal Adviser for National Nature Reserves at Natural England said;



We are delighted to work with Banrock Station and thrilled at their support for wildflower meadows on our National Nature Reserves. Home to many rare plants, traditional meadows provide vital habitat for birds, bees and small animals and are wonderful places to visit. In recent years they have become a rare sight across our countryside and it is great to see these specialplaces getting a helping hand.



Kate Thorn, Environment Manager at Banrock Station added,



We are always keen to support projects that share our philosophy of enhancing the natural environment and giving something back to nature. Good Earth, Fine Wine is key to our philosophy so taking care of the environment is crucial to making our great wine. We understand how small changes to our land can have a big impact upon our environment and there seemed no better way to showcase the plight of the humble wildflower than by displaying these beautiful plants directly as part of our glorious living billboard.



The billboard shall remain on display for two weeks and, once removed, all the wildflowers will be replanted in local communities to ensure they continue to grow and flourish long after the activity is completed. The billboard structure is made of 80% recycled material and will also be reused for future projects, while the printed elements are all fully bio-degradable.


For more information about Banrock Station wines please visit:


www.facebook.com/banrockstationwine or www.banrockstation.co.uk


Banrock Station Special Edition wines are available at Morrisons for RRP 6.49


Tasting notes and serving suggestions:



Banrock Station Chardonnay


The fine wines of Banrock Station are loving crafted to deliver pure fruit expression and enjoyment.
Enjoy flavours of citrus peach and vanilla. A soft delicate Chardonnay with a light oak influence adding a touch of complexity. Enjoy served with fresh fish or chicken salad.


Banrock Station Cabernet Merlot


The fine wines of Banrock Station are loving crafted to deliver pure fruit expression and enjoyment.



A lively fruity red with flavours of ripe plum and blackcurrant. Oak influence adds a touch of delicate sweetness and complexity. Enjoy served with rich creamy pasta or blue cheese.

Natural England is the governments independent adviser on the natural environment. Established in 2006 our work is focused on enhancing Englands wildlife and landscapes and maximising the benefits they bring to the public.



  • Natural England establish and care for Englands main wildlife and geological sites, ensuring that over 4,000 NationalNature Reserves and Sites of Special Scientific Interest are looked after and improved.

  • Natural England work to ensure that Englands landscapes are effectively protected, designating Englands National Parks and Areas of Outstanding Natural Beauty and advising widely on their conservation.

  • Natural England run Environmental Stewardship and other green farming schemes that deliver over 400 million a year tofarmers and landowners, enabling them to enhance the natural environment across two thirds of Englands farmland.

  • Natural England fund, manage, and provide scientific expertise for hundreds of conservation projects each year, improving the prospects for thousands of Englands species and habitats.

  • Natural England promote access to the wider countryside, helping establish National Trails and coastal trails and ensuring that the public can enjoy and benefit from them www.naturalengland.org.uk

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