Truro's Cornish Cupcakes reveals its recipe for success

PUBLISHED: 15:39 18 August 2010 | UPDATED: 16:56 20 February 2013

Truro's Cornish Cupcakes is a family-run business. Owner Rebecca Plaisted reveals its recipe for success.

Truros Cornish Cupcakes is a family-run business. Owner Rebecca Plaisted reveals its recipe for success.

We decided upon the name Cornish Cupcakes because we wanted our cupcakes to have a clear Cornish identity. The company was established primarily with the aim of producing quality local products. Our business has been operating for almost a year and a half and began from a love of baking.

We are a family business based in Truro, where we operate from our own private kitchens. For our regular daily orders I prepare, bake and deliver myself. However, for our larger orders for weddings and birthday parties we usually have extra staff working with us. Along with baking I also keep our website updated regularly and I deal with the orders and enquiries. Our primary source of business is currently through our website but we regularly exhibit at local food and wedding fairs.

At Cornish Cupcakes we specialise in creating cupcakes for a number of different occasions. Cupcakes have become extremely popular and, in many instances, the cupcake has replaced the traditional large birthday or tiered wedding cake. Larger than a fairy cake and smaller than a muffin, cupcakes are a perfect-sized treat. They can be made in a variety of flavours and decorated in many ways and colours. Our cupcakes can be decorated in a sophisticated and elegant way for a wedding, or bright and colourful for a childs birthday party.

It has always been the main aim of Cornish Cupcakes to sell our cakes mainly throughout the county. We receive a large number of orders via our website, from people who live out of county and who are looking to give cupcakes to friends and family living in Cornwall for birthdays or anniversaries. Our gift boxes are extremely popular, each one can be personalised, and they are hand-delivered throughout Cornwall. In a standard gift box we would probably include around three or four different icing colours and a wide range of sprinkles.

This Easter there is a special range of themed designs available in both our standard and mini size cupcakes. Our usual flavours will be available, along with some special Easter flavours, which this year will be chocolate orange as well as a tangy lemon cupcake topped with white chocolate icing. All of these will be decorated with Easter-themed sprinkles, sugar chicks and small chocolate eggs. For the mini cupcakes, our new colourful egg boxes are available, and these make an ideal Easter gift as an alternative to an Easter egg.

There are four standard flavours: vanilla, chocolate, lemon and coffee, and we feature a new flavour each month, which have included banana and chocolate, or lavender and orange. We also make specific cupcakes to cater for certain dietary requirements our gluten-free and vegan cupcakes are proving to be very popular.

Cupcakes are easy to customise and we can usually bake and decorate them to a customers specific colour scheme or theme. For our smaller orders, such as our gift boxes, we are unable to offer a varied choice, but as much as possible we like input from the customer.

We use as many locally sourced Cornish ingredients as possible; we use free-range eggs that we get from a farm near Truro, and our butter and milk is locally sourced. Currently we are in the process of trying to source locally produced flour. All our cakes and icings contain natural flavours, unrefined sugars and unwaxed lemons. We like to keep our cupcakes free from any artificial ingredients, and the icing we use is a creamy buttercream with our own natural flavourings and colours added.

o bake a batch of cupcakes it takes around 30 minutes, around 10 minutes to prepare the ingredients and the mixture, and a further 20 minutes in the oven. With our large ovens we are able to bake around 70 cakes at a time. To ice and decorate a dozen cupcakes takes around 15 minutes, but longer for some of the more intricate designs.

Cornish Cupcakes is a member of the Made in Cornwall scheme and we are proud to be a Cornish business. When establishing the company, one of our aims was to support other local businesses and this is very possible in Cornwall. Having lived out of the county I think that the standard of life is much better down here. The people that I have met through the business are really friendly and they tend to be very willing to help other local businesses.

In terms of future plans we are looking to continue growing in the Cornish wedding market, along with expanding our home delivery section of the business. One day we would like to have a local shop.

For further information 01872 279650,

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