PUBLISHED: 15:17 30 June 2014 | UPDATED: 13:19 30 August 2017



Last night marked a very important occasion for Frugi, who celebrated their 10th birthday with a fabulous party at their newly expanded sparkly premises in Helston, Cornwall.

The celebration marked ten years of extraordinary success for the brand, and was attended by a very special guest. Colonel Edward Bolitho, Lord-Lieutenant of Cornwall, a Representative of the Crown arrived to present Founders Kurt and Lucy Jewson with the much coveted Queen’s Award for Enterprise for International Trade. As the first ever childrenswear brand to achieve such an accolade, this was certainly an occasion worth celebrating.

The party took place at Frugi’s new headquarters, which includes a huge warehouse, new photography studio and plenty of space for creative thinking. In the last ten years the brand has grown 40% year upon year and is now one of the leading childrenswear brands in the UK*. They employ a team of fifty staff, and export to nearly as many countries around the world. Their shiny new home will provide them with all the room they need to support their continued expansion.

In addition to creating a hugely successful brand, Kurt and Lucy have put a lot of time and effort into supporting worthwhile causes.

Frugi is a member of 1% for the Planet, and donates 1% of its sales to environmental organisations. The brand has chosen some excellent charities to support and is very proud that they have now been able to donate over £130,000 to causes such as the Wildlife Trust in Cornwall, The Woodland Trust and the

Bumblebee Conservation Trust. Frugi really has made an incredible impact during their first ten years, and there’s so much more to come!

Ian Scott, Group Supply Director of Mulberry and fashion industry expert who will commence his role at Frugi as Non-Executive Chairman in July commented I feel very privileged to be joining a team that has achieved so much over the last decade. Ethical and sustainable fashion is the future, and I am very excited to see what the next ten years will bring. Happy Birthday Frugi.’

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