Heathrow supports Britain’s regions
PUBLISHED: 15:48 10 March 2014 | UPDATED: 15:48 10 March 2014
Heathrow, the UK’s only hub airport, has today confirmed it will provide national tourism agency VisitBritain with over £4 million worth of advertising space to promote the UK’s regions and nations throughout 2014
Cornwall, Glastonbury, Devon and Llanddwyn Island (Wales Coast Path) will feature during the first three months, signalling that these areas are open for business and ready to welcome the world.
The campaign images, under the GREAT banner, will go live from 10th March across 134 digital screens in all terminals at Heathrow, illustrating the range and variety of Britain’s natural beauty.
Around 13 million passengers a year already use Heathrow as their gateway to Britain’s regions. This partnership is designed to inspire passengers to explore further afield during their visit - or on future trips.
Sandie Dawe, Chief Executive of VisitBritain commented: “Millions of visitors from overseas will see these spectacular images. Our aim is to inspire them to explore more of the country during their visits to Britain. We’re really grateful to Heathrow for this wonderful gift of advertising space.”
Malcolm Bell, Head of Visit Cornwall, added: “Cornwall has a high profile within the UK and a growing profile internationally. This welcome exposure will really assist us to promote Cornwall and place the recent extreme weather well behind us.”
Colin Matthews, Heathrow’s CEO said: “Heathrow is one of only six airports in the world that offer more than 50 long haul destinations so we are well placed to support UK investment and tourism in established and growth markets.
Heathrow is the hub airport for the whole of the UK and we want to help educate and encourage our passengers of the breadth and beauty of our nation. We are delighted to partner with VisitBritain and to lend our support in the first three months of this programme to communities in the South West of England and Wales, affected by floods and storms.”
Secretary of State for Culture, Media and Sport, Maria Miller commented: “Millions of overseas visitors fly into Heathrow every year and this will help us promote some of the wonderful tourist destinations we boast right across the country. It is right that those areas hit hardest by the floods will be the first destinations to be promoted. I also thank Heathrow for offering this advertising space as we look to continue to grow the tourism sector in Britain further.”